Hug Your Haters by Jay Baer

Actually read this book a while ago, but just now getting to the review.

Some very good ideas here, in particular the quick reference material: The Hatrix. If I have one takeaway, its the value of recognizing the differing needs of ‘onstage haters’ and ‘offstage haters.’

Since I’ve worked in WordPress support both privately and publicly, most of the examples were like familiar friends to me. But there’s a lot of value to quickly noting to yourself: is this hater looking for me to solve a problem? Or are they looking for an audience to validate their feelings?

Neither is really wrong. I definitely agree with Seth Godin that if you think it’s broken, it’s broken. But identifying the source of the interaction is important in helping to make that hater feel a sense of resolution.

This book validated a lot of ways we support customers at Automattic. It felt like we’re doing things right (except that, like a lot of companies, we’re still too slow to respond due to overwhelming demand.)

The writing is less solid. If I wasn’t interested in the topic I wouldn’t have finished this. But the ideas are good. So if nothing else, borrow it, skim it, then go back and re-read the pages that seem to impact your company the most.

Hug Your Haters by Jay Baer, part of my 2017 Reading

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Deep Work by Cal Newport

On the heels of Cal’s So Good They Can’t Ignore You comes Deep Work. If we agree with Cal that becoming good at rare skills is the way to build career capital – then how do we go about doing that? The answer is focusing on deep work, and mitigating shallow work.

You can read the two books as if they are one. That’s pretty much what I did. There are fewer surprises in Deep Work than So Good, but the ideas are outlined very very wellWe’re on the path of the craftsman, and what makes a craftsman better is deliberate practice. Spending time on the activities that make us more valuable and stretch us to our limits.

Most humans can only work at their maximum mental capacity for about four hours. And you’ll not likely get that until you’ve trained your mind to do it.

Learn how to be bored anytime, so that you can combat distractions easily when the time for focus is needed.

Going deep can take many shapes: the monastic philosophy (refusing anything that would get in the way of deep concentration,)  the bimodal philosophy (going monastic for a stretch then returning to a normal routine,) the rhythmic philosophy (making sessions of deep work habitual, the most practical for many people,) or the journalistic philosophy (mastering context-switching so you can go deep instantly as time allows.)

Ignore inspiration; instead find your philosophy of deep work and with enough time ‘inspired work’ will occur during those efforts.

Make time for focus the same way we like to take time away from distraction. “Going offline” can be so appealing, but has way less value compared to prioritizing time to really make strides on hard problems.

Other tactics:

  • Productive meditation: learn to think on problems while running, walking the dog, or doing dishes.
  • Keep a scoreboard for the deep work you demand of yourself
  • Add a shutdown ritual to the end of your work
  • Schedule every minute of your day, then use it as a guide (not as a rule.)
  • Do the shallow work better too – so that you can do less of it. In particular, write better emails.

Deep Work by Cal Newport, part of my 2017 Reading

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So Good They Can’t Ignore You by Cal Newport

Cal Newport’s rules for career building. I’ve never read a book that seemed more enlightened on the topic.

Your motivation has nothing to do with making your career better. The way you work is everything.

“Follow your passion” is bad advice for becoming happy with your work.

Instead,  get good at working, and you’ll gain passion for the work. There are some jobs where that’s not going to be possible, and Cal provides some ways to identify them. Get out of those jobs and instead find work in a field where you can develop a craft worth developing.

Gain career capital. Do difficult things that most people cannot or will not do, and get good at those things. This career capital makes you valuable. Some industries will require you to become valuable at only one skill: ignore other skills and maximize that one. Other industries will reward more diversity. Identify which approach your market requires, and follow through.

Once you’re working well, and have earned career capital, spend that capital on control. Use that control to make your career fit your life’s mission. Pursue your mission with the craft you’ve painstakingly trained.

This mission, control, and passion comes because you do good work. Not the other way around.

So Good They Can’t Ignore You by Cal Newport, part of my 2017 Reading

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Redshirts by John Scalzi

Another Audible listen by John Scalzi, narrated by Wil Wheaton. This experience was even amplified by Ber making her way through Star Trek (the original series) on Netflix. So every time I came back from the gym where I listened to Redshirts, she’d be watching Trek and I couldn’t  help but laugh.

Redshirts is to science fiction what Last Action Hero was to Arnold’s movie career. You don’t have to be into Star Trek to enjoy it, but it’s a lot more fun if you’re already in on the joke. Basically: what would happen if all the people that died just for the sake of screentime action realized they were being suckered?

Wil does some amazing voice work in this one. In particular a great little conversation in an alien language. The words-on-a-page version I’m sure is good, but I finished it really happy to have gotten it on audio.

Scalzi won the Hugo award for Best Novel with this book, but I think his Old Man’s War universe is still better overall. He just happens to play some tunes that appeal to all readers in this one. A good read for the science fiction lover or the reader who only occasionally picks up the genre.

Redshirts by John Scalzi, part of my 2017 Reading

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Books and Other Projects by John Scalzi

American Gods by Neil Gaiman

Finishing a lot of books lately. This one was finished late at night in bed when I should’ve been sleeping. When I realized how close to the end I was though, I had to just keep going through the last 10% of the book.

The whole thing reads like a dream. Not the “it was all a dream” end of a television serial, like an actual dream where you’re simultaneously exploring something new and comfortably thinking about something familiar.

Going too far into the plot gets spoilerific too fast. So let’s just say that a man named Shadow goes on a really crazy road trip. If you’re planning on going on a road trip in America anytime soon, I think this would make an amazing audiobook for your travels.

American Gods (Author’s Preferred Text) on Kindle with avid reader cat, Bagheera.

It feels like an important read. Literature, not fluff. My Kindle edition included discussion questions and I could see a high schooler writing a really great report on it. I’m not into that kind of write-up here on the blog, but you may be glad to know you could.

But I still had a lot of fun reading it. There’s a motif of Shadow mishearing others’ names and it’s fun to catch the real name in spite of his error. The scenes are all great encounters on their own; as much as it is a page-turner it’s also a great pick-up-again. No matter which section you read it will be beautiful to read and another layer of the story.

For a big book that you’ll be proud to have read, this is a good one. I could see myself reading it again and recommend it to you without hesitation.

American Gods by Neil Gaiman, part of my 2017 Reading

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The Icarus Deception by Seth Godin

My favorite thing about Seth Godin is he knows how to play the changes. The melodies are always a little different, but the harmonies, structure, and tone we expect of his work find the realm where he does best. Make a ruckus, do the real work, and if you’re scared that’s a great compass for where you should go.

The Icarus Deception fits right into Seth’s repertoire. A full book of content, but chunked up into essays. Once you hit something that resonates, it’s better to put the book down and go act on it instead of staying in reading mode. And it’s a book that will make you want to get something done for sure.

We’ve all been told the story of Icarus flying too close to the sun, but for some reason we’re not all told the other warning: don’t fly too low, or the sea may drag you down. Right now, there is so much opportunity that not enough are aiming to the skies. That’s what Seth wants to solve in this book.

The Icarus Deception by Seth Godin on Audible.

Since Linchpin in 2010, I’ve followed Seth. He caught me right when I decided I wasn’t my best work wouldn’t be as a musician. I needed help to think about my new path, and Linchpin was the start of it. I knew whatever was coming next, it would happen because I made myself ready for it. Trusting on my high school GPA or my bachelor’s degree to get me anywhere was foolish at best, and life-threatening at worst.

Icarus came out two years later, but it was always on my “to read” list instead of “reading.” After Seth’s excellent episode on the Tim Ferriss podcast, I decided to pick up where I left off. When I noticed he read the audiobook himself, that also seemed like a good fit. He’s a speaker and teacher as much as he is an author, and I can’t get enough of hearing him talk.

It’s hard to get through the book, because so many times he’ll say something great that makes you want to go make some art instead. To start that project you’ve been too scared to try. To make your mark at your job. But then it’s also easy to get through the book; it’s refreshing, it’s inspiring, and you want more of it when it’s done.

A good one from Seth, and I’d ask for an encore too.

The Icarus Deception by Seth Godin, part of my 2017 Reading

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