Let Our Formulas Find Your Soul

Every Monday, Spotify creates a playlist for you with music they think you’ll like. It’s called “Discover Weekly.” It can be hit or miss – but I usually give it a shot at least once during the week. This week it did not disappoint.

Leading off the playlist was Vienna Teng’s “Hymn of Acxiom.”

I recognized the song, but not immediately. I was used to it not with words and digital harmonies but with a brassline. It was the Bluecoats’ ballad in their 2014 show, Tilt.

I had no idea this was originally a song with lyrics. And as I heard the true meaning of the song for the first time I was pulled in.

Let our formulas find your soul.
We’ll divine your artesian source (in your mind),
Marshal feed and force (our machines will)
To design you a perfect love—
Or (better still) a perfect lust.
O how glorious, glorious: a brand new need is born

Acxiom is a provider of marketing software. They do a lot of stuff, and having experience in the industry I don’t want to over-generalize the pros and cons of them or their competitors. But let’s say they have a lot more to gain from your lack of privacy than they do defending it. “Hymn of Acxiom” presents a dystopian farce; a religious rite of a company tracking and manipulating people.

Imagine if 1984 was written from the perspective that Big Brother really was just the best.

Vienna Teng performs the song live and explains its origins in this video.

The song has been my work soundtrack for the week. I’ve been known to listen to songs on a loop before and this one really fit my mood. In past jobs I basically sold people’s information to companies, a part of the internet I really hate. My day to day now lets me fight on the right team: advancing an open web, advocating for both transparency and privacy where both are needed.

Get a .blog


Open registration for new .blog domains begins on November 21st, but you can apply early today at get.blog. In November when it’s all up-and-running you’ll see this very site move over to a .blog domain!

But I can tell you what it won’t be…

Screenshot of get.blog's search for the domain name alex.blog which costs over one hundred thousand dollars

… unless someone else wanted to get me a present!

WordPress Louisville Meetup Tonight

The monthly WordPress meetup is upon us! I’ll be talking child themes, Scott Gilbertson is going over image optimization, and we have another guest speaker showing off some professional WordPress creations.

It’s a laid-back meeting with lots of opportunities for questions, discussion, and finding help for any problems you may have with your own projects.

RSVP to attend on the Meetup.com event.

June Meetup

Tuesday, Jun 14, 2016, 6:15 PM

Mirazon Group
1640 Lyndon Farm Court #102 Louisville, KY

12 WordPress Users Went

Come on down and talk WordPress with us for the June WordPress Meetup.  I hope to have another guest speaker come in and share a site they recently built.

Check out this Meetup →

Thanks Treehouse

Recently I hit a cool benchmark of 10,000 points on the technology education website, Treehouse. I really like what they offer and really owe a lot of my career to them. I guarantee you, without learning what I’ve learned from them I never would’ve been hired at Automattic.

In celebration of those points, I decided I needed to get some Treehouse stickers on my laptop. I remembered they had a swag store up at one point, but they took it down. Not to be deterred, I emailed their support team and they offered to send me some stickers to celebrate the occasion. They also added a cool “Thanks!” card with a hand-written note inside!

Mike the Frog now gets to chill along with Wapuu and friends on my laptop.

Switching to Colemak

Automattic has an abnormally high density of non-QWERTY typists. Matt types Dvorak and pretty vocally supports everyone taking the time to learn a layout that will help us be efficient and ergonomic. Not everyone sees increases in speed, but its very common to see reduction in wrist pain after switching away from QWERTY.

As part of the new year resolution phase, a lot of Automatticians decided to finally make the jump to either Dvorak or Colemak. Since I’m on paternity leave, I thought I might take the same leap. In 2014, I briefly attempted a switch to Dvorak but with some frequent needs for fast typing it wasn’t very successful. While the baby doesn’t let me have long periods of concentration for any serious projects, 20 minutes of typing practice here and there, along with a cold turkey approach, was something I could accomodate.

Colemak, I Choose You

My previous failure with Dvorak was the biggest reason I chose to try out Colemak this time. Learning the following facts helped seal the deal:

  • Only 17 keys change from QWERTY to Colemak (33 change with Dvorak)
  • Many of the ones that don’t move are low-frequency keys you’d have a harder time practicing anyway
  • Punctuation largely stays the same, so it doesn’t really require practice
  • Z, X, C, V all stay the same making it easy to not change my shortcuts for undo, cut, copy, and paste.
  • My Macbook already had the Colemak keyboard layout pre-installed, which I had no idea was the case.


My first steps were using Chuck Smith’s Learn Colemak in 9 Days lessons. They’re not anything too crazy, just a prompt followed by a plain HTML textarea for you to type in.


The biggest downside to these is that there’s not much by way of stats or validation as you go. If your browser has spellcheck running, that’s what you’ve got. It’d be easy to make a mistake and never know it. The upside is that they’re free, simple to use, and get the job done. I completed the lessons in five days instead of the proposed nine and got good enough to stop switching back to QWERTY.

I sent a message of thanks to Chuck and he replied saying how fun it was to receive so many brief messages from new Colemak typists. I guess I wasn’t the first to email him while still typing uncomfortably slow.

Typing Club


Once I felt comfortable touch-typing in Colemak, I started using the lessons at Typing Club. Right now everything there is QWERTY-focused, but you can turn off all the aids and just use it as typing prompts. I really liked how you got little mini updates on words while you typed in addition to the final stats at the end. I liked their design enough that I went back and did all the QWERTY lessons too, just keeping it in Colemak. Things like “jfjf fjfj dkdk kdkd jkjk fdfd” are simple in QWERTY but really challenging in another layout, so I think that was actually time well spent.


Once I completed the prompts at Typing Club, I found myself regularly typing upwards of 45 words per minute with occasional moments of true speed. I was now an average typer who happens to use Colemak, which is not a bad start. However, since I’m used to typing several thousands words a day for work at an average of over 70 wpm, this was nowhere near the end.

Since then I’ve had daily bouts of typing practice, mostly using news articles and blog posts as prompts. Combining my reading desires with my need to practice just seemed efficient. Most recently, I’ve started trying to catch up on the lore of the Magic: The Gathering universe. Those stories are simple fiction that don’t require much consideration, so they make for good prompts. I can focus on the typing and I’ll assuredly still catch the plot.

The last hurtle is really thinking-and-typing more often instead of typing out words I’m reading. While I can now type out a prompt upwards of 50wpm, thinking about my own words and typing is always much slower. I’ve got several blog post drafts going, so hopefully that will provide me enough practice to rejoin the elite typists’ speed.